11+ Best SEO Tools for Small Businesses (2023): Top Software to Use

There are a lot of SEO tools out there, but which are the best SEO tools for small businesses?

Not all of them are created equal. In fact, some of them can hurt your business.

We know this from experience. For years, we used an SEO tool that just wasn’t working for us. It was only when we found the right tool that things started to change.

That’s why we want to share with you our favorite and best SEO tools for small businesses. These tools have helped our business grow in ways we never thought possible.

What Are the Best SEO Tools for Small Businesses?

Here are our team's top picks for the best SEO tools for small businesses:

• SEMrush
• Google Search Console
• Google Analytics
• Google Business Profile
• SE Ranking
• Google Trends
• Google PageSpeed Insights
• RankMath
• Yoast
• Surfer SEO
• Google Keyword Planner
• BrightLocal

1. SEMrush

Overall Best SEO Tools for Small Business

SEMrush is the only platform you need to dominate your competitors. With its suite of SEO, keyword research tools, content marketing, competitor research, PPC, and social media tools, you'll have everything you need to get ahead online.

Imagine uncovering all of your competitor's best-kept secrets and finding link building opportunities – with SEMrush, you can do just that. The platform is also easy to use; so you'll be able to get measurable results from online marketing in no time.

If you're like most business owners, you wear a lot of hats. You probably don't have time to do everything yourself, and that's where SEMrush comes in.

We know online marketing can be overwhelming, but SEMrush makes it easy.

Are you looking for a comprehensive SEO toolkit to help your business grow?

We're not just talking about theory here – The CEO of SEMrush will eat his hat if you find another tool that lets you do all these things.

Key Features:

• SEMrush offers the best SEO tools for small businesses to achieve measurable results from online marketing.
• SEMrush provides access to over 22 billion keywords for 130 countries.
• SEMrush allows users to track SERP positions daily.
• SEMrush can conduct in-depth website audits based on 130+ checks.
• SEMrush also enables users to track competitor websites and marketing strategies.

How Can SEMrush Help You?

• Garner insights about your competition that you never knew before.
• Optimize your website and marketing strategies for better performance.
• Measure the success of your SEO campaigns more accurately.
• Gain an edge over your competition and stay ahead in the game.
• Revel in the satisfaction of seeing tangible results from your online search optimization efforts.

User Experience:

SEMrush is an all-in-one platform that offers users an array of features, including keyword research, Google Trends, Moz, Hootsuite, and SimilarWeb.

If you want your website to rank higher on search engines like Google, then this tool is a must-have.

Users have been praising SEMrush for its ease of use and comprehensive data offerings for years, making it a must-have SEO software for small businesses.

Pricing:

SEMrush offers three pricing plans:

• You can pay annually to save 17%.

Pro – $119.95/month (Advertising, social media tools, website audit, keyword research, competitor analysis, 10,000 results per report, 500 keywords to track, and 5 projects).

Guru – $229.95/month (All Pro features + GDS integration, multi-location & device tracking, historical data, content marketing toolkit, 30,000 results per report, 1,500 keywords to track, and 15 projects).

Business – $449.95/month (All Guru features + free migration from third-party tools, PLA analytics, API access, extended limits, Share of voice, 50,000 results per report, 5,000 keywords to track, and 40 projects).

Overall Thoughts:

SEMrush is one of our favorite tools for online marketing. It's like a keyword research tool, Google Trends, Moz, Hootsuite, and SimilarWeb all in one.

We've been using it for years now and it's helped us move our websites to the top of Google.

If you're looking for powerful SEO software for small business, we, highly, recommend SEMrush.

Get started with SEMrush.

2. Google Search Console

SPECCIALTY – Website Growth and Keyword Opportunities.

Google Search Console (Google Webmaster Tools) is the perfect place to start.

With tools and reports that help measure your site's traffic and performance, as well as identify issues and make your site shine in search results, you can't go wrong with this suite of tools.

And it gets even better – With Google Search Console, you can monitor and maintain your website's performance on Google's search engine. Not to mention, understand how users are finding your site, which keywords they're using, and troubleshoot any issues so that your website maintains its top spot!

As a small business owner, you know that being found online is key to success. But how do you make sure your website is being seen by potential customers?

One of the best ways to improve your website's visibility is by using Google Search Console. This tool provides detailed information on how your site is performing in Google search results.

Are you looking to improve your website's performance on Google Search?

With Search Console, you can track your site's impressions, clicks, and position in search results.

You can use the URL inspection tool to see how Google sees your pages.

Key Features:

• Use Search Console tools and reports to measure your site's Search traffic and performance.
• Search Analytics allows you to track which queries lead users to your site, so you can assess your site's visibility and performance on Google Search.
• Improve your ranking on Google by submitting sitemaps and URLs for crawling. Make sure that Google has the most updated version of your website by regularly reviewing index coverage.
• You will get an email from Google whenever there is an issue on your website so that you can fix it right away. You will also be able to see which pages are affected by the problem.
• Use the URL Inspection tool to understand how Google Search sees your pages, as well as detailed crawl, index, and serving information about your pages.

How Can Google Search Console Help You?

• Measure the site's Search traffic and performance.
• See which queries bring users to your site.
• Get your content on Google by submitting sitemaps.
• Review your index coverage.
• Google will send you an email alert whenever it detects an issue with your website.

User Experience:

The tool allows users to find opportunities around ranked pages, gives ideas on which pages and keywords to target, and tracks the performance of website pages.

Additionally, it helps identify any technical issues on web pages.

This makes it a valuable tool for SEO specialists who want to improve their website's organic performance.

Pricing:

If you need a free SEO tool, Google Search Console is one of them. It is free to use.

Overall Thoughts:

Google Search Console is one of the best search engines we have ever used.

Not only does it help us find opportunities around already ranked pages, but it also gives us ideas on which pages and keywords need to be targeted for SERP domination.

Furthermore, notification emails are sent whenever a page goes live so that you can track its performance quickly and easily.

Get started with Google Search Console.

3. Google Analytics

SPECIALTY – User Interaction with Website.

If you own a website, you need to be using Google Analytics. It’s the most effective way to track your traffic and measure your advertising ROI.

With Google Analytics, you can see where your visitors are coming from, what they’re looking at on your site, and how they interact with your content.

You can also track Flash, video, and social networking sites and applications.

It's tough to know how well your website is performing unless you have proper analytics in place.

Not only is it tough to know how well your website is performing, but it's also difficult to track your Flash, video, and social networking sites and applications.

Do you own a website?

Google Analytics solves all of these problems by giving you the tools you need to better understand your customers.

With Google Analytics, you'll be able to see where your traffic is coming from, how long people are staying on your site, what pages they're visiting, and much more.

Key Features:

• Google Analytics provides detailed insights into website traffic, including visitor demographics, traffic sources, and engagement metrics.
• Google Analytics offers powerful tracking for online advertising campaigns, including conversion tracking and ROI analytics.
• Google Analytics supports tracking of Flash and video content, as well as social media and other online applications.
• Google Analytics offers customizable reporting features to help you understand your customer behavior in greater detail.
• Google Analytics is a part of the larger Google Marketing Platform product family, which provides a range of integrated marketing solutions.

How Can Google Analytics Help You?

• Gain insights into website traffic and behavior.
• Understand sources of traffic and how to optimize them.
• Track conversions and ROI for online advertising campaigns.
• See how customers interact with your Flash and video content.
• Customize reports to get a deeper understanding of customer behavior.
• Integrate Google Analytics with other Google marketing products for a comprehensive view of your marketing efforts.

User Experience:

Google Analytics is one of the most popular and widely used website analytics tools.

It provides a vast amount of data about website traffic, including information on where visitors are coming from, what pages they are visiting, how long they are staying on the site, and more.

Google Analytics is easy to set up and use, and the data it provides can help business owners to improve their website's performance.

Pricing:

Google Analytics is a free service with some premium features. The majority of businesses can get by with the free version, but for enterprises, there is also a paid option called Analytics 360 which provides unlimited data and reporting.

Overall Thoughts:

If you're not using Google Analytics, you're missing out on one of the most powerful tools available to you as a business owner or marketer.

Google Analytics is a free tool, and it provides an in-depth look at how your website is performing, including information on traffic sources, pageviews, engagement, and more.

With Google Analytics, you can track your website's progress and make changes to optimize your site's performance.

Get started with Google Analytics.

4. Google Business Profile

SPECIALTY – Business Branding.

Google Business Profile can help you improve your online presence. It's a free and easy way to create a professional and polished online presence.

With customizable features, you can make your profile reflect your business perfectly.

It's also an easy way to connect with customers – post updates, respond to reviews, and more!

Standing out on Google can be tough, especially if you're a small business. You need to make the most of your free Business Profile to show customers what makes your business unique.

With so much information available online, it's more important than ever for businesses to have a strong presence on Google.

A well-made Business Profile can help you stand out from the competition and connect with customers easily.

With photos, posts, offers, and more, a Google Business Profile gives you the free tools you need to showcase your business in the best light possible.

With direct messaging and review response capabilities, you can keep in touch with customers easily and respond to feedback quickly.

Key Features:

• Stand out on Google with a free Business Profile.
• Highlight essential info and show what makes your business unique, right on your Business Profile.
• Add information like your phone number, operating hours, and health and safety measures, so customers know what to expect.
• Share photos, your logo, and more.
• Easily connect with customers.

How Can Google Business Profile Help You?

• Create a free and professional online presence.
• Highlight your business's unique selling points.
• Share photos, your logo, and more to give customers a better idea of what your business is about.

User Experience:

Businesses love the legitimacy that Google Business Profile provides, as well as the insights that they get into their search traffic.

The free nature of the profile and the inclusion of high-quality photos are also appreciated.

Finally, the reviews that businesses receive on their profiles can be helpful in boosting their reputation.

Pricing:

If you need some free SEO tools, Google Business Profile is one of them. It is free to use.

Overall Thoughts:

Creating a Google Business Profile is a great way to legitimize your small business and showcase what you're all about.

The profile is free to create, and it provides great insights into how people are searching for your business.

You can also include photos and positive reviews from your customers.

This is a powerful tool for any business looking to grow.

Get started with Google Business Profile.

5. SE Ranking

SPECIALTY – All-Rounder.

SE Ranking is the most comprehensive SEO analysis and marketing tool on the market. It has everything you need to improve your website’s ranking positions across major search engines.

You can use SE Ranking to track your website’s rankings on a country/region/city level, as frequently as you want.

The Website Audit tool will also help you push your website’s rankings into the top 10 search engine result pages.

It can be hard to keep track of your website's SEO progress, and even harder to know where to start when trying to improve it.

SE Ranking is an all-in-one platform that provides 100% accurate keyword rank tracking, detailed website audits, backlink checking (off page SEO) & monitoring, and page changes monitoring.

Are you looking for an SEO tool that has it all?

SE Ranking makes SEO analysis and marketing easy with a user-friendly platform that is packed with features.

You can even white-label SE Ranking and use it as your own professional SEO service.

Key Features:

• Keyword rank tracker with 100% accuracy.
• Real-time ranking positions of your website's keywords across major search engines.
• Track your rankings on a country/region/city level.
• In-depth website audit.

How Can SE Ranking Help You?

• Keep track of your website's keyword rankings. See where you rank in real-time for different locations.
• Get an in-depth website audit.
• Stay ahead of the competition.
• Know exactly where your website stands SEO-wise.

User Experience:

Customers appreciate the high usability and extensive functionality of the tool, as well as its fair price.

Users consider it to be their favorite rank tracking tool.

The tool helps them push the rankings of their customers in a very effective way.

Additionally, the clear view of rankings and positions, as well as the site audit tool and backlink analysis tool are very useful features.

Overall, SE Ranking is one of the best SEO software for any small business. It is a great choice for search engine optimization tools and delivers excellent value for money.

Pricing:

SE Ranking pricing is affected by whichever you choose between the frequency checks of daily, every 3 days, or weekly.

The price you pay also depends on the subscription period you choose between 1 month, 3 months (save 5%), 6 months (save 10%), 9 months (save 15%), and Annual (save 20%).

There are three pricing plans for SE Ranking:

Daily Ranking Checks

• Essential – $39.20 – $69.60/month (track 250 – 750 keywords).
• Pro – $87.20 – $151.20/month (track 1,000 – 1750 keywords).
• Business – $191.20 – $903.20/month (track 2,500 – 20,000 keywords).

Overall Thoughts:

If you are an online business owner looking to boost your website's search engine ranking, then SE Ranking is the tool for you!

It offers an extensive range of features and services to help you achieve optimal SEO results, all at a very fair price.

Get started with SE Ranking.

6. Google Trends

SPECIALTY – Trending Opportunities.

Google Trends can help you explore what the world is searching for!

You can see how often particular search terms are being searched for, and get insights into what people around the globe are curious about.

Stay up-to-date on the latest trends with Google Trends – it's a great way to see what people are talking about and get new keyword ideas for your own content.

We all know that staying up-to-date on the latest trends is important, but it can be hard to do without the right tools.

This is one of the most popular trend-tracking tools out there, but it can be hard to figure out how to use it without help.

You will need to learn how to track the latest trends in an industry or topic, understand keyword data, and see how your competition is performing.

Key Features:

• Explore what the world is searching for by entering a search term or a topic.
• Latest Stories and Insights: Explore how Google data can be used to tell stories.
• Recently trending: Keep up with the latest trending searches.
• Year in Search: See what was trending on Google by year.

How Can Google Trends Help You?

• Stay ahead of the competition by knowing what people are searching for.
• Get insights into global trends to help with your marketing efforts.
• See what topics are trending in real-time so you can capitalize on them quickly.
• Know that you're using the latest and most accurate data available to make decisions about your business.
• Feel confident that you're doing all you can to stay ahead of the curve in your industry.

User Experience:

When it comes to the user experience, there are definitely some areas for improvement.

While the tool is incredibly useful for researchers and marketers, the user interface could be more intuitive and user-friendly.

Furthermore, it would be helpful if the tool could show future trends as well as past data.

However, despite these shortcomings, Google Trends is still one of the most reliable sources of data on global trends available today.

Pricing:

Google Trends is free to use.

Overall Thoughts:

Google Trends is amazing! Seriously! What other tool can give you insights into what the world is talking about right now?

As a marketer, it's essential to stay on top of current trends. And Google Trends makes it so easy to do that.

Whether we're looking for hot topics to write about or researching different markets, Google Trends is our go-to tool.

Sure, the user interface could be a bit better. But with all the valuable information that Google Trends provides, that's a minor complaint.

Overall, we think Google Trends is an incredible tool and we can't imagine living without it.

7. Google PageSpeed Insights

SPECIALTY – All Device User Experience Improvement.

Google PageSpeed Insights is a tool that provides suggestions on how to make your web pages faster.

Use PageSpeed insights to improve the performance of your website on both desktop and mobile devices.

We all know that website speed is important as well as the need to make your website faster.

Google PageSpeed Insights (PSI) reports on the performance of a page on both desktop and mobile devices and provides suggestions on how that page may be improved.

By using PSI, you can make your web pages fast on all devices.

PSI uses real-user experience data from the CruX (Chrome User Experience) report.

The PSI experience report covers the four main user experiences from the last 28 days, which are CLS (Cumulative Layout Shift), FID (First Input Delay), FCP (First Contentful Paint), and LCP (Largest Contentful Paint).

In addition, PSI provides data for two new metrics: Time to First Byte (TTFB) and Interaction to Next Paint (INP).

Key Features:

• Google PageSpeed Insights helps make web pages fast on all devices.
• Get your PageSpeed score and use PageSpeed suggestions to make your website faster through this online tool.
• PSI reports on the performance of a page on both desktop and mobile devices.
• Use CrUX data to improve real user experiences.
• Experimental metrics Interaction to Next Paint (INP) and Time to First Byte (TTFB) are also reported.

How Can Google PageSpeed Insights Help You?

• Make your website lightning fast for users all over the world.
• Use data from Google PageSpeed Insights to deliver an amazing user experience that will keep them coming back for more.

User Experience:

It is simple to use, and it provides valuable insights into how to improve user experience, accessibility, and performance on websites.

This makes it an ideal tool for both management and development teams, as it can be used as a valuable guideline for ensuring that website deliveries meet a high standard.

It is also great for the quality assurance stage of website development, but it can also be helpful for those who are thinking about website page speed or performance from the start.

Overall, marketing agencies and small business owners would find this tool to be very beneficial.

Pricing:

It is free to use Google PageSpeed Insights.

Overall Thoughts:

Google PageSpeed Insights is a great tool for developers and management teams to ensure that their websites are delivering quality user experiences.

It's simple to use and can be applied to a wide range of websites, from simple landing pages to e-commerce stores.

By considering PageSpeed Insights right from the start of your website development, you can avoid potential problems down the road and ensure that your website is running as smoothly as possible.

8. RankMath

SPECIALTY – On Page & Content Optimization.

RankMath was created with the user in mind. It is easy to set up and even easier to use. You will be able to take control of your website's SEO and see improvements in your search engine rankings.

TIP – Use either RankMath or Yoast (Not both at the same time).

RankMath will help you get the most out of your website by providing you with all the tools you need to optimize your content.

It is also fully compatible with both WordPress Gutenberg & Classic Editors.

WordPress is a great platform, but you need to know which plugins and tools to use.

RankMath is the perfect solution. With over 15 built-in modules, you can customize it to your needs, and track your keyword rankings so you can see how well your SEO efforts are working.

Since RankMath is fully compatible with both the Gutenberg and Classic Editors, it makes it easy to use no matter what version of WordPress you're using.

Key Features:

• RankMath has built-in suggestions based on widely-accepted best practices.
• You can customize your SEO to get the most out of your website.
• Use Structured data to control which pages can be indexed and how you want your website to appear in searches.
• Automatically run 30 extremely helpful SEO tests to ensure your site has been configured properly.
• Rich snippets with support for 20+ Schema types.

How Can RankMath Help You?

• Improve your website's ranking in the search engine results pages.
• Easily configure your website for better search engine visibility.
• Automatically scan your website for common SEO errors.
• Have the peace of mind that comes with knowing your site is configured properly for SEO.
• Enjoy watching your website's search rankings improve over time.

User Experience:

RankMath is a popular SEO tool that many WordPress users find helpful for on page SEO optimization.

The tool offers a variety of features, including the ability to do things like optimize titles and meta descriptions, as well as check for keyword density and other issues.

Additionally, RankMath is often praised for its user-friendly interface, which makes it easy for even beginners to use.

Pricing:

RankMath offers free and paid versions. Get $13,000 worth of discount free.

RanKMath offers three pricing plans:

A yearly plan

• Pro – $59/year (Good for Individual bloggers).
• Business – $199/year (Good for agencies, freelancers & businesses).
• Agency – $499/year (Good for Agencies with high volume).

Overall Thoughts:

Don't miss out on RankMath! This plugin is amazing and offers so many features that are essential for on-page optimization.

It's easy to use and can help improve your SEO rankings in no time.

Get started with RankMath.

9. Yoast

SPECIALTY – On Page & Content Optimization.

Yoast is the world's most popular WordPress SEO plugin, with more than 10 million active installations.

TIP – Use either Yoast or RankMath (Not both at the same time).

It's used by bloggers, large and small business owners, and developers worldwide to help them get better rankings in search engines, and increase their web traffic.

With Yoast SEO, you can optimize your content for Google, Bing, and Yahoo! right inside your WordPress site builder.

You'll get detailed feedback on how well your content ranks for specific keywords, so you can make sure it's as relevant and high-quality as possible.

In addition, its enhanced Slack sharing feature makes your pages stand out when they're shared on social media – increasing their visibility and driving traffic back to your site!

You want to write great content, but you're not sure how to make it SEO-friendly.

Chances are, you've heard that optimizing your content for search engines is important, but you don't know where to start.

Yoast SEO is the answer. This powerful plugin helps you optimize your content for all the major search engines, giving you the tools you need to make your site stand out in search results.

With Yoast SEO, you can easily add keywords, create meta descriptions, and improve your internal linking.

Yoast SEO also offers a host of other features that help make writing great content easier than ever before.

Key Features:

• REST API integration.
• Elementor integration.
• Yoast's enhanced Slack sharing feature.
• Yoast's keyword data via SEMrush.

How Can Yoast Help You?

• Yoast helps you rank better in search engines for specific keywords.
• Allows you to control your SEO metadata on headless WordPress websites.
• Lets you optimize your content directly within the Elementor site builder.
• Increases the visibility of your content when shared on Slack, which may drive traffic to your site.
•  Helps you identify high-performing keywords that boost the quality and relevance of your content.

User Experience:

The user experience with Yoast is very good. The program is easy to navigate, and the users get results.

The program helps users stay on top of their SEO, and when they do not stay on top of their SEO, they are still seen on the first page.

The program is a business blessing, and it is great that content creators can use Yoast's tools within the WordPress editor to score their own content for keywords and ranking factors.

Pricing:

Yoast has a free and premium version. You can do a lot with the free version, and you may not need to get Yoast premium.

A yearly plan

• Yoast Free – $0.
• Yoast Premium – $99/year.

Overall Thoughts:

Yoast is a great tool for helping you to improve your SEO. It's easy to use and can help you to score your content for keywords and ranking factors.

Using Yoast can help you to spread the word to everyone you work with about how important SEO is.

Get started with Yoast.

10. Surfer SEO

SPECIALTY – AI Content Optimizer & Website Growth.

Surfer SEO is one of the best on page SEO software available for anyone looking to boost their website's visibility and rank. With Surfer, you'll have a step-by-step guide to creating a comprehensive content SEO strategy that will yield real, measurable results.

Surfer SEO also has backlink research integration with SEMrush.

Don't leave your SEO up to chance – with Surfer, you can be sure that you're getting the most accurate and up-to-date metrics for your website or domain. Take control of your SEO with Surfer!

You want to increase your website's organic traffic, but you're not sure where to start.

SEO can be a complex and daunting task, especially if you're new to it.

Surfer SEO is the answer. With Surfer, you'll get a step-by-step workflow that takes the guesswork out of SEO.

You'll be able to research keywords, write, optimize, and audit your content with ease.

Furthermore, by connecting Surfer to your Google Search Console account, you'll have access to the most accurate and up-to-date metrics for your website or domain.

Don't leave your organic traffic up to chance!

Key Features:

• Surfer offers a step-by-step SEO workflow.
• Content editor, auditor & keyword research.
• Grow flow.
• Content planner.

How Can Surfer SEO Help You?

• Increase your organic traffic and visibility.
• Use Surfer to research, write, optimize, and audit your website for the most accurate and up-to-date metrics.
• Connect Surfer to your GSC for data-backed insights into your website's SEO.
• Gain a comprehensive content SEO strategy with real, measurable results through Surfer SEO.

User Experience:

As noted by some users, Surfer SEO is easy to use and provides a wealth of information on how to improve your website's ranking in search engines.

The app is also very accurate, providing clear and actionable recommendations that are easy to follow.

Surfer also helps you to structure your content in a way that will be most appealing to your audience and increase traffic to your site.

Overall, Surfer SEO is an essential tool for any content marketer looking to improve their website's SEO.

Pricing:

The price to pay for Surfer SEO depends on the plan you select. There is a monthly plan, but you'll get a discount if you pay annually.

Surfer SEO comes in four pricing plans:

• Free – $0 (This is good if you want to grow a website you just started).
• Basic – $49/month (Good for small businesses and bloggers).
• Pro – $99/month (Good for businesses that have multiple websites).
• Business – $199/month (Good for large organizations with 10 or more websites).

Overall Thoughts:

SEO can be a complex and daunting task. It seems like every day there's a new algorithm update or best practice to follow.

But with Surfer SEO, all of that complexity is removed. Surfer tells you exactly what to do and gives you a wide range of recommendations, so you can focus on creating great content that will rank well in search engines.

Get started with Surfer SEO.

11. Google Keyword Planner

SPECIALTY – PPC, Ads & Keyword Research.

This free keyword tool provides detailed information on keyword search volume and competition so you can select the best terms for your business.

Google Keyword Planner is good for both PPC and SEO.

With this tool, you can also get bid estimates for each keyword, so you can stay within your budget if doing PPC. However, these bid estimates can also show you the value of each keyword for SEO purposes.

Once you've selected your keywords, you can add them to your advertising plan and launch your campaign.

Trying to figure out which keywords to use in your Google Ads campaign can be overwhelming and time-consuming.

You want to make sure you're choosing the right keywords so that your ad will show up in front of the right customers, but there are so many options and it's hard to know where to start.

Google Keyword Planner is here to help!

With this tool, you can research keywords, get bid estimates, and create a plan for your campaign. This way, you can be confident that you're choosing the right keywords for your business.

Key Features:

Google Keyword Planner can help you:

• Choose the right keywords.
• Discover new keywords.
• Research keywords.
• Get bid estimates.
• Make your plan.

User Experience:

People find it easy to use and helpful in refining their search campaigns and staying on top of keyword trends.

It allows them to discover new keywords related to their business, which can help them in their marketing efforts.

It is also free to use, which makes it a popular choice for many people.

Pricing:

Google Keyword Planner is a free tool to use.

Overall Thoughts:

Google's Keyword Planner is a great way to find new and relevant keywords for your business.

It can help you come up with keyword suggestions, as well as estimate bids for your PPC campaigns.

Even though it is, mainly, used for PPC Ad campaigns, you can use it to analyze keywords for SEO.

It's a free tool that is useful for any business looking to get ahead in the world of online marketing.

Get started with Google Keywords Planner.

12. BrightLocal

SPECIALTY – Local SEO.

BrightLocal is the only platform you need to improve your local SEO.

The tools available with this software help you rank higher, grow your reputation, and build citations—all at an unbeatable price.

You can use this local SEO tool to get better local search visibility, more traffic, and more customers.

With its comprehensive local rank tracking, you can uncover the best opportunities to rank higher and grow search traffic.

Its automated auditing tools will uncover SEO issues that need fixing.

If you're like most business owners, you know that ranking higher in local search results is essential to attracting more customers.

You need a platform that will help you improve your local SEO quickly and easily.

BrightLocal is the answer. Its easy-to-use reporting tools make it simple to compile reports on the impact of your efforts.

Key Features:

• The only platform you need to improve local search rankings.
• Ranking reports are just the start.
• Get better local search visibility, more traffic, and more customers with BrightLocal.
• The most comprehensive local rank tracking.
• Audit every inch of local SEO in minutes.

User Experience:

Users say that the BrightLocal staff are quick to respond and provide quality work. They are also professional and easy to work with.

This makes them a great choice for anyone who is serious about local search. Having them on your side is like having full-time local SEO staff!

Pricing:

The price you pay for BrightLocal depends on you choosing between ‘All-in- One‘, ‘Citation Builder‘, ‘Just Reviews‘, and ‘Enterprise‘.

• The Citation Builder is ‘Pay-as-you-go' – From just $2 per site, you build and fix citations.

• Just Reviews – $8/month (generate, monitor, and showcase reviews).

• Enterprise – Custom plans for local SEO, listings management, and reputation management (Meant for businesses and agencies that manage over 100 locations).

• All-in-One

Single Business – $29/month

Multi Business – $49/month

SEO Pro – $79/month

You get a 14-day free trial (Get 2 months free with a 1-year payment).

Overall Thoughts:

If you're serious about local search, then you need BrightLocal on your side. With its help, you'll have the speed, quality, and professionalism you need to take your business to the next level.

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What Is the Best SEO for a Small Business?

Small businesses can get good SEO results by focusing on long-tail keyword phrases, creating valuable content, and building backlinks.

Long-tail keyword phrases are specific and targeted to the needs of a small business, so they are easier to rank for than general keywords.

Creating valuable content that is relevant to the target audience and providing useful information will help to attract links from other websites.

Building quality backlinks is a slow process, but it is worth the effort in the long run.

What Is the Cheapest SEO Tool for Beginners?

The cheapest SEO tool for beginners is likely to be a keyword research tool.

These tools allow you to find keywords relevant to your business and then track their monthly search volume and competition levels.

You can then use this data to determine whether or not targeting these keywords is worth your time and effort.

Which SEO Tool Is Most Accurate?

The most accurate SEO tool is the one that gives you the best results for your specific website.

Everyone's website is different, so what works for one site might not work for another.

That's why it's important to test a variety of small business SEO tools to see which ones give you the best return on investment.

Is SEO Worth It for Small Businesses?

Yes, SEO is worth it for small businesses. By optimizing their website and content, small businesses can improve their visibility online and reach more potential customers.

Search engine optimization is also a relatively low-cost marketing strategy that can produce a high return on investment.

Conclusion

Small businesses should be using SEO tools to help them with their online marketing. The best small business SEO software are ones that can help you analyze your website and track keyword rankings.

There are many different types of SEO software for small businesses, but all of them have the same goal: to help you improve your website and increase your traffic.

We’ve listed some of the best SEO tools for small businesses and described how each one works. If you want to start improving your website today, these are the tools you need to use.